Product Manager, Marketer, Designer

Three key advices to start- ups for finding the right direction to survive and enlarge


What should start-ups focus on to significantly grow in the near future? In which direction should business projects move according to the future developments of the Internet of Things?

Regardless of the field or sector, start-ups should focus on:
  1. Lean structures, stay small and flexible, hire outside of payroll;
  2. Customer “pain”, who are your customers and what are their pressing needs, how can you solve their problem, how much are they willing to pay for a solution? These are absolutely essential questions.
  3. Deliver, don’t over-engineer. Focus on minimal acceptable feature sets (MAF).
More specifically for IoT, the number of field applications is so vast (traffic control, agriculture, medical, surveillance, traceability, etc.) that projects can move in any of these directions. Probably the current most pressing concern is traffic management, but that is a governmental issue and governments have little money and a political agenda